Samsung Galaxy A
Awesome Unpacked

Role: Art Direction
Agency: Brand New School
Director / Creative Director: Nico Casavecchia
February 2021

“ ‘Awesome Unpacked’ is Samsung Galaxy's promise to keep evolving its cutting-edge features to inspire unstoppable creative minds. To communicate endless visual possibilities, Brand New School translated this approach via a truly mixed media visual language: energetically choreographed live action direction, balanced motion design, and video collages.

Movement and rhythm were key concepts throughout, seen through  dynamic camera work and seamless transitions that show a constant change of scenarios to enhance the campaign's multi-cultural identity.” – Brand New School

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