Samsung
Galaxy A:
Awesome Unpacked
Role: Art Direction
Agency: Brand New School
Creative Director: Nico Casavecchia
February 2021
![](https://freight.cargo.site/t/original/i/236617898737a9d6e993947ead73c89f24124aac224883a5abeb3b442f068f9b/brandnewschool_187616482_284980689996586_444081852613735918_n-500x500.gif)
“ ‘Awesome Unpacked’ is Samsung Galaxy's promise to keep evolving its cutting-edge features to inspire unstoppable creative minds. To communicate endless visual possibilities, Brand New School translated this approach via a truly mixed media visual language: energetically choreographed live action direction, balanced motion design, and video collages.
Movement and rhythm were key concepts throughout, seen through dynamic camera work and seamless transitions that show a constant change of scenarios to enhance the campaign's multi-cultural identity.”
– Brand New School
Movement and rhythm were key concepts throughout, seen through dynamic camera work and seamless transitions that show a constant change of scenarios to enhance the campaign's multi-cultural identity.”
– Brand New School
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Do not use without permission.