Shop Launch

Studio: Brand New School
Role: Art Direction, Animation
Director: Nico Casavecchia
November 2020

“Inspired and led by influencers from around the globe, this spot's creative challenge was to remotely direct diverse points of view, while empowering individual ideas through a phone camera. This is the type of work where resources, space and time limitations become allies of a different level of creativity: one that involves collaboration, trust, and empathy at all times.

To enhance the agile and attractive experience of shopping with Instagram, Brand New School relied on a variety of mediums with film, phone, and VHS textures that tailored an exicting and warm atmosphere through user generated content. ”

– Brand New School

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