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In 2021 I took on a new kind of challenge by accepting a position as Senior Art Director for R/GA’s mighty California Studio team. As a new(ish) team, we were at the forefront of creating a new way of working, where the “makers” (i.e. me and my team) were involved in projects all the way from the strategy phase through to delivery, for clients such as Reddit, Roku, Slack, Samsung, Netflix, AirBnB, and many others.

This fast-paced environment required the development of new systems and workflows, as well as a different kind of creative thinking: one that is not only highly specialized but also broad and adaptable. After all, the ability to collaborate and think critically are key in creating innovative and compelling campaigns in todays age. 

It was a wild ride, which invovled working at blistering speeds, and stretching and growing my creative capabilities. In the end, my effords paid off, as I had the privilege of being awarded with the R/GA Cube Award for Rookie of the Year!

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“ ‘Awesome Unpacked’ is Samsung Galaxy's promise to keep evolving its cutting-edge features to inspire unstoppable creative minds. To communicate endless visual possibilities, Brand New School translated this approach via a truly mixed media visual language: energetically choreographed live action direction, balanced motion design, and video collages.

Movement and rhythm were key concepts throughout, seen through  dynamic camera work and seamless transitions that show a constant change of scenarios to enhance the campaign's multi-cultural identity.”

– Brand New School

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“ The Facebook brand is one we all know and love, so to be asked to create an adventurous extension of their look for the new Facebook News was an exciting challenge we couldn't pass up. Merging the clean aesthetics of Facebook with the texture and authenticity of print media felt like a match made in heaven. We blended the tactile with the modern to capture the importance of authentic news. We wanted to cut to the chase without the clutter. We believe that news should feel personal, it should feel relevant, and it should evoke an audience's interest and emotion. Creating an entirely new look for Facebook and getting specific and intentional with the images we chose to represent was incredibly powerful.”
   – Scholar

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This was the third and final Japanese store opening & branding video of 2018. I had the pleasure of working under the direction of Kaan Atilla as the lead animator, alongside some of the Motion industry’s greatest, Handel Eugene, Sekani Solomon, and Mike Hiumphreys.

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After the success of the Shinjuku Apple Store launch video cammpaign, I was asked to Art Direct another video, this time to commemorate the opening of the Kyoto Apple store. This particular video saw life in the store’s video wall for several years.

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In 2018 I was tasked with the creation of three promotional videos for several new Apple stores opening in Japan. This is the first of those videos, for the Apple Store in Shinjuku, Tokyo.

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I had a short but sweet time helping todevelop the visual identity for this piece, which involved concepting and design. The Apple TV 4K Retail Loop plays on TV monitors in Apple stores and on “channel” digital signage (i.e. approved thrid party retailers) worldwide.

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In 2017 I was lucky enough to be part of the team that helped to concept & design the video wall for Apple’s retails stores worldwide.

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While working with the team at Timber I was given the opportunity to design and art direct the title sequence (and other graphics) for director Sara Lammm’s autobiographical documentary titled ‘Thank you for Coming.’

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“Every year the Motion Poems organization puts on a film festival where they pair a poet along with a filmmaker. The filmmaker is given nothing more than the words on the page to go off of for inspiration. The two never really meet and the result is a new visual interpretation of the poem that new and not influenced by the poet. Timber was lucky to be invited to the 2016 round and 7th season of the Motion Poems series. This year the theme was black poets and the poem we interrupted was Sonnet After Chopin’s Requiem by Monique-Adelle.

Enjoy the visual journey that we were taken on by the beautiful words of the author. Timber explored the ideas of visualizing sound and the experience of Synesthesia. We wanted to experiment with textures and feels and create worlds that evoked movement and ambiguity.”

    – Timber

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Animated minimal posters for dear friend Peter Pedro’s debut EP, Emissions.

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“Spanning across 96 60-inch displays, and towering 3 stories high, this experimental film ran in Samsung’s flagship store in Manhattan. The goal was to create a surreal world in which viewers wouldn’t know exactly what they were looking at. Using epic aerial photography, Timber augmented each scene adding a touch of intrigue.”

    –Timber

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“Opening for E3 is no easy task. Expectations from the gaming community are at their highest as fans anticipate the latest and greatest from the industry.

Microsoft’s rousing ‘Jump Ahead’ trailer opened the 2015 Electronic Entertainment Expo (E3) with the greatest lineup in Xbox history. Blind Creative Director, Matthew Encina, worked with both Xbox and Ayzenberg to create these stunning visuals, surpassing those expectations and setting the tone of the event.”

    – Blind

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Originally created for an interactive keynote presentation, these animations consist of 2 to 5 second animations strung together that form a seamless video.

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Sonos

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I had the luck and pleasure of being tasked by the folks at B-Reel to design these frames for Facebook’s Privacy Basics page.

Little did I know that these designs were destined to be seen by hundreds of millions of people worldwide, and stayed up as facebook’s main portal for all things privacy for approximately two years.

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This is a compilation of scenes taken from an informational video created for Cisco’s internal use during their roll-out of “Unified Frameworks.” All shots animated in C4D, and composited in After effects, and directed by the mega-talented Sean Starkweather.

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