R/GA
Case Study
Studio: R/GA
Role: Senior Art Director, Designer, Animator
Creative Director: Bryan Gregg
2021–2022
In 2021 I took on a new kind of challenge by accepting a position as
Senior Art Director for R/GA’s mighty California Studio team. As a new(ish) team, we were at the forefront of
creating a new way of working, where the “makers” (i.e. me and my team) were involved in projects all the way
from the strategy phase through to delivery, for clients such as Reddit, Roku, Slack, Samsung, Netflix, AirBnB,
and many others.
This fast-paced environment required the development of new systems and workflows, as well as a different kind of creative thinking: one that is not only highly specialized but also broad and adaptable. After all, the ability to collaborate and think critically are key in creating innovative and compelling campaigns in todays age.
It was a wild ride, which invovled working at blistering speeds, and stretching and growing my creative capabilities. In the end, my effords paid off, as I had the privilege of being awarded with the R/GA Cube Award for Rookie of the Year!
This fast-paced environment required the development of new systems and workflows, as well as a different kind of creative thinking: one that is not only highly specialized but also broad and adaptable. After all, the ability to collaborate and think critically are key in creating innovative and compelling campaigns in todays age.
It was a wild ride, which invovled working at blistering speeds, and stretching and growing my creative capabilities. In the end, my effords paid off, as I had the privilege of being awarded with the R/GA Cube Award for Rookie of the Year!
All Projects
︎Reddit
Recap 2021
Studio: R/GA
Role: Art Director
Creative Director: Kevin Koller
November 2021
All Projects
︎Roku
“OK, Roku Does That” Campaign
Studio: R/GA
Role: Art Direction, Animation
Creative Director: Kevin Koller
October 2021
All Projects
︎Samsung
Galaxy A:
Awesome Unpacked
Role: Art Direction
Agency: Brand New School
Creative Director: Nico Casavecchia
February 2021
“ ‘Awesome Unpacked’ is Samsung Galaxy's promise to keep evolving its cutting-edge features to inspire unstoppable creative minds. To communicate endless visual possibilities, Brand New School translated this approach via a truly mixed media visual language: energetically choreographed live action direction, balanced motion design, and video collages.
Movement and rhythm were key concepts throughout, seen through dynamic camera work and seamless transitions that show a constant change of scenarios to enhance the campaign's multi-cultural identity.”
– Brand New School
Movement and rhythm were key concepts throughout, seen through dynamic camera work and seamless transitions that show a constant change of scenarios to enhance the campaign's multi-cultural identity.”
– Brand New School
All Projects
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